At Beacon, we carefully assess potential campaigns, interventions, programs, trainings and policies in an attempt to determine what changes — both intended and unintended — are likely to occur.

In contrast to outcome monitoring, which examines whether targets have been achieved, this type of impact evaluation is carefully structured to answer the question:   If the intervention had not been undertaken, what would have been likely to happen in a specific situation?

This involves counterfactual analysis — a comparison of what actually happened and would have been likely to happen if the intervention hadn’t occurred.  Said a different way, Impact Evaluations seek to answer cause-and-effect questions.

At Beacon, Impact Evaluation is used primarily to help people answer key questions related to evidence-based policy making.  What works?  What doesn’t?  Where?  Why?  For how much?  This type of evaluation has received much greater attention in recent years as global and local organizations work to improve the effectiveness and efficiency of aid efforts. While these Impact Evaluation efforts are important for all aid-based projects, the nature of arts, culture, media and educational projects  makes it imperative that Beacon fully justifies its resource expenditures and clearly demonstrates the exceptional value that our projects offer.

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