Tabasum Lutfi

Tabasum Lutfi

Tabasum Lutfi has more than 15 years of experience in media communications and marketing. She came to the United States with her family as a young child yet can speak, read and write her native language of Dari fluently. Today, she is the Chief Operating Officer at TriVision, Inc., overseeing all client relations and company operations.

From an early age, Tabasum has been actively involved in various projects related to Afghanistan, its people and culture. One such project is the Afghan Children’s Songbook. Since 2003, Tabasum has worked closely with its author, Dr. Louise Pascale, in developing this songbook kit and literacy initiative with the mission to revitalize the children’s music of Afghanistan which was almost completely eradicated by the war.  Today more than 50,000 copies of the songbook and 7,500 teacher’s guides have been distributed across schools in Afghanistan. Furthermore, Tabasum is managing the nationwide strategic media messaging campaign for Afghan Women Rights, a grant from the U.S. State Department and U.S. Embassy in Afghanistan, with the mission to improve and promote the rights and contributions of women in Afghan society. In a similar project from the State Department, Tabasum has helped lead her team with research and development of educational curriculum specifically tailored to enable Afghan women politicians and activists effectively connect to their constituents.

Furthering her goals of bringing change and progress to Afghanistan and its oppressed women and children, Tabasum has been active in several volunteer and charitable causes. In 2009, she helped form the Homaira Rahman Foundation (HRF), a US-based, 501 c3 non-profit organization with the mission to help the orphan and impoverished children of Afghanistan. Through fundraisers and continuous support from donors, in 2009 the Homaira Rahman School in Kabul was established. Today, close to 100 students, grades 1-6, are enrolled in the school. Tabasum currently serves on HRF’s Executive Advisory Board, as well as is its Marketing Coordinator.

Fast forward to 2016, Tabasum and her team launched Tuti TV, Afghanistan’s first livestream TV channel with the mission to promote and keep alive the indigenous music of Afghanistan and its regional countries which is a major part of their culture but also will fulfill the region’s need for creativity, expression and positive change. One of the shows Tabasum created is called “Women in Music”, centered on women’s role and influence in music across many generations and cultures.

In addition to her work for Afghanistan, Tabasum is active in Washington, DC area’s many associations and chambers. She currently serves on the Marketing Communication Advisory Council of the Northern Virginia Chamber of Commerce, is a Leader’s Edge Washington Member of SmartCEO Media, as well as is on the Dulles Executive Women board for the Dulles Regional Chamber of Commerce. Tabasum graduated from George Mason University with a BS in Marketing and a BS in Decision Sciences and Management Information Systems, with a minor in Information Technology.